by Mariette Johnson Wharton, VP of Marketing
For too long, the small-medium enterprise (SME) market has effectively been squeezed out of business video conferencing with solutions that are either too expensive or too low in quality. Vidtel’s cloud video conferencing service is designed to change all that. To reach our target market, we are linking up with channel partners that already have SME relationships. We’re partnering with video equipment vendors, VoIP service providers, managed service providers and video VARs to re-sell Vidtel service.
Our channel program supports the sales of MeetMe, the any-to-any video conferencing service that provides SMEs with a flexible, cost-effective and high-quality middle ground. With Vidtel’s MeetMe Video Conferencing Service, video conferencing vendors, AV integrators, VoIP providers and managed service providers can offer cost-efficient and predictably-priced hosted, any-to-any videoconferencing services that work with room-based systems and executive video systems using SIP and H.323 as well as desktop platforms, PCs, tablets and smartphones using Skype and Google Talk. MeetMe enables users to participate in multi-party, multi-vendor (e.g., Tandberg/Cisco, LifeSize, Polycom, InFocus, SONY, Google Talk and Skype) video conferences.
Vidtel’s channel program benefits video vendors, VoIP providers, managed service providers and VARs by providing additional sales opportunities with new and existing customers. Selling Vidtel MeetMe enables our partners to:
Expand the Customer Base
MeetMe is cost-efficient and eliminates one of small-medium enterprises (SMEs)’ biggest barriers to adoption: The steep upfront cost of video conferencing infrastructure. Vidtel’s cloud approach means that there are no upfront expenses on infrastructure, no maintenance expenses and no IT expertise needed. Companies that would have never considered business-grade video conferencing due to the lack of suitable products and services targeting the SME market can now get in the game.
Upsell to Existing Customer Base
VARs can upsell service to customers who already own room-based and executive video conferencing systems. MeetMe’s compatibility with diverse video platforms and technologies means that customers can leverage their existing video investments by connecting with employees, business partners and customers that use what otherwise would be incompatible platforms.
Drive Complementary Sales
MeetMe’s device-, vendor- and platform-agnostic architecture, along with its cloud-based design and multiple pricing options, provide SMEs with a combination of flexibility, affordability and predictability that encourages wide-scale video conferencing deployments. The savings free up capital for investments in other areas, such as LAN/MAN upgrades and additional endpoints.
Vidtel’s MeetMe service is available in North America with expansion plans for Europe and Asia. To become a channel partner, contact channels@vidtel.com.