By Mariette Johnson Wharton, VP of Marketing ~Vidtel today revealed that Advanced AV has joined its channel partner program as its first announced partner in the Mid-Atlantic region. Vidtel’s program gives AV integrators new opportunities to target price-sensitive small and medium enterprises (SMEs), upsell larger customers and escape product commoditization by transforming video conferencing into a service-based business.
Under the agreement, Advanced AV’s business, education, government and house of worship customers now have the option of using Vidtel’s cloud-based MeetMe video conferencing service. MeetMe enables any-to-any video conferences between telepresence suites, executive desktop video systems, PCs/Macs, smartphones and tablets using any combination of SIP, H.323, Skype and Google Talk technologies.
MeetMe eliminates the traditional barriers to video conferencing adoption, particularly among SMEs: cost, complexity and interoperability. As a result, Advanced AV now can target a larger pool of potential customers. MeetMe also provides Advanced AV with a recurring revenue stream, reducing its reliance on video conferencing hardware and software sales.
MeetMe helps Advanced AV upsell existing video conferencing clients by extending their room-based and executive-desktop systems from vendors such as Cisco and InFocus to interoperate with PCs, Macs, smartphones and tablets running Skype and Google Talk. This flexibility maximizes the value of their video conferencing investments by allowing them to serve as more than executive intercom systems.
Advanced AV has sold Vidtel MeetMe service to Drexel University, the nation’s 14th largest private university and No. 6 on U.S. News & World Report’s list of “Up-and-Coming” national universities. Drexel has an extensive H.323 system and wanted a cost-effective way to enable video conferences with users on other systems.
“Vidtel MeetMe has solved a problem for our instructors and administrators who wanted remote guest lecturers on other platforms to be able to present to students on our H.323 systems,” said Rob Rasberry, Drexel University assistant director of facility services for instructional technology support. “We’ve used video conferencing for everything from Ph.D. thesis defenses, classes and job interviews to graduation events. I foresee more of our university community taking advantage of the service once they see how easy it is to connect to different users from a variety of video chat clients.”
“Vidtel’s channel program gives AV integrators a way to profit from video conferencing’s entrance into the mainstream market,” said John Greene, Advanced AV VP of Sales and Marketing. “By transforming video conferencing into more of a services offering while making it more affordable for more organizations, MeetMe enables us to stay competitive and profitable at a time when many integrators are struggling with the new reality of commoditization.”
“Advanced AV is exactly the kind of partner we had in mind when we launched our channel program eight months ago: savvy, forward-thinking and ready to turn the problems of pricing pressure and price sensitivity into opportunities,” said Vidtel CEO Scott Wharton. “John and his team recognize the value of working with a service provider that is channel-friendly.”
For more information about Vidtel’s channel program, visit http://www.vidtel.com/channel-partners.html.
Founded in 2008, Vidtel is the pioneer of any-to-any video conferencing service, providing compatibility between a diverse set of business-grade and consumer-grade video endpoints. Vidtel enables even small and medium enterprises to affordably experience the productivity of high-quality video conferencing between dispersed employees, partners and customers. Vidtel is located in the heart of Silicon Valley in Sunnyvale, CA. For more information, visit www.vidtel.com.
About Advanced Audio Visual Sales, Inc.
Since its establishment in 1985, Advanced AV has demonstrated a commitment to long-term customer relationships and constant training and growth opportunities for its industry-leading personnel. Advanced AV has long proven its dedication to transforming clients’ technology objectives into reality. Today its engineered systems can be found in boardrooms, conference centers, classrooms, auditoriums, and many other venues that have benefited from the company’s sound, video, and networking expertise. Headquartered in West Chester, Pennsylvania, Advanced AV has evolved with the advancement of technology into a specialized integrator of professional audiovisual systems for business, education and government in the mid-Atlantic region of the U.S. as well as servicing their clients globally.
About Drexel University
Founded in 1891 in Philadelphia, Drexel is a top-ranked, comprehensive university recognized for its focus on experiential learning through co-operative education, its commitment to cutting-edge academic technology and its growing enterprise of use-inspired research. With more than 23,500 students, Drexel is the nation’s 14th largest private university and ranked sixth among national universities in the most recent U.S. News & World Report list of “Up-and-Comers.”