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LifeSize Looking to Expand the Video Conferencing Market With Service Providers

Tuesday, May 4th, 2010

by Mariette Johnson Wharton, VP of Marketing

Light Reading recently highlighted two obstacles to widespread video conferencing adoption: the interconnection of multiple videoconferencing providers and the traversal of enterprise firewalls, two of Vidtel’s core competencies.

The industry’s largest video conferencing vendors, such as LifeSize Communications, are currently advocating HD video conferencing services that can connect not only high-end telepresence systems, but also video conferencing rooms, PCs, and even mobile devices (via audio or lower-end video), primarily for business purposes. Light Reading quotes Michael Helmbrecht, vice president of product marketing for LifeSize, as seeing “a significant role for service providers in stimulating the market for high-quality videoconferencing and making it more easily accessible to, and cost-effective for, enterprise users.”

Helmbrecht observes that service providers have a substantial role in expanding the high-quality video conferencing market, since they can break down the difficult barriers companies have for video conferencing with employees, partners, customers, suppliers, patients, and students.

Although the article focuses on managed services (operated by large service providers such as Glowpoint and Verizon and targeted to the large enterprise), Vidtel provides hosted services that can help companies of any size overcome hurdles to video conferencing, both from a pricing, usability and interoperability standpoint.

Our outsourced solution enables businesses to connect hassle-free across companies with standards-based, high-definition video conferencing equipment for a simple monthly fee (instead of thousands of dollars of investment in infrastructure and IT support). We provide interoperability with most reasonably-priced ($50-$5000+) standard video conferencing devices, as well as addressing, firewall traversal and server configurations for HD video conferencing.

For the full article on how video conferencing vendors seek to work with service providers to expand the video conferencing market, visit LifeSize Shapes Up for Managed Video Services.

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