Just recently a research study reported that 50% of all mobile bandwidth is consumed by a measly 1% of mobile users, evidently with unlimited or very generous mobile data plans.

Wireless operators will need to step their game as more bandwidth consumption from mobile applications will be hitting hard. Today an estimated 40% of the mobile bandwidth consumption is from users watching video but what happens when more start mobile video calling?

If we add up the 600 hundred million smartphones on the market plus many millions of tablets, this represents a hefty number of mobile devices capable of mobile video conferencing.  Skype, Google, Cisco Movi, CounterPath Bria and LifeSize Mirial give the market lots of choices and Vidtel’s aim is to tie these all together with enterprise video conferencing, making mobile video calling that much more appealing.

Operators, are you listening? Gear up.

For too long, the small-medium enterprise (SME) market has effectively been squeezed out of business video conferencing with solutions that are either too expensive or too low in quality. Vidtel’s cloud video conferencing service is designed to change all that. To reach our target market, we are linking up with channel partners that already have SME relationships. We’re partnering with video equipment vendors, VoIP service providers, managed service providers and video VARs to re-sell Vidtel service.

Our channel program supports the sales of MeetMe, the any-to-any video conferencing service that provides SMEs with a flexible, cost-effective and high-quality middle ground.  With Vidtel’s MeetMe Video Conferencing Service, video conferencing vendors, AV integrators, VoIP providers and managed service providers can offer cost-efficient and predictably-priced hosted, any-to-any videoconferencing services that work with room-based systems and executive video systems using SIP and H.323 as well as desktop platforms, PCs, tablets and smartphones using Skype and Google Talk. MeetMe enables users to participate in multi-party, multi-vendor (e.g., Tandberg/Cisco, LifeSize, Polycom, InFocus, SONY, Google Talk and Skype) video conferences.

Vidtel’s channel program benefits video vendors, VoIP providers, managed service providers and VARs by providing additional sales opportunities with new and existing customers. Selling Vidtel MeetMe enables our partners to:

Expand the Customer Base

MeetMe is cost-efficient and eliminates one of small-medium enterprises (SMEs)’ biggest barriers to adoption: The steep upfront cost of video conferencing infrastructure. Vidtel’s cloud approach means that there are no upfront expenses on infrastructure, no maintenance expenses and no IT expertise needed. Companies that would have never considered business-grade video conferencing due to the lack of suitable products and services targeting the SME market can now get in the game.

Upsell to Existing Customer Base

VARs can upsell service to customers who already own room-based and executive video conferencing systems.  MeetMe’s compatibility with diverse video platforms and technologies means that customers can leverage their existing video investments by connecting with employees, business partners and customers that use what otherwise would be incompatible platforms.

Drive Complementary Sales

MeetMe’s device-, vendor- and platform-agnostic architecture, along with its cloud-based design and multiple pricing options, provide SMEs with a combination of flexibility, affordability and predictability that encourages wide-scale video conferencing deployments. The savings free up capital for investments in other areas, such as LAN/MAN upgrades and additional endpoints.

Vidtel’s MeetMe service is available in North America with expansion plans for Europe and Asia. To become a channel partner, contact channels@vidtel.com.

By Mariette Johnson Wharton, VP of Marketing

With the accessibility of video conferencing and video chat at the desktop level, more and more business people are experimenting and gaining comfort with the technology. With this experience comes greater demand for ease of use, performance and interoperability.

No longer are small-medium sized enterprises willing to let only the big guys with special rooms purpose-built for video conferencing have all the high-quality video conferencing fun.  Fortunately, an emerging trend is the decreasing price of business-grade video conferencing devices.  The latest $20,000-$40,000 telepresence systems are dramatically lower, but still way out of reach for mid-sized and small companies. The 55-inch touchscreen-enabled wall tablet (Mondopad) announced last month by InFocus fills the void in the market with a sub-$6,000 pricetag. Now smaller companies do not have to get shut out of high-quality video conferencing because they can’t afford the equipment.

One issue people often don’t address is that even though the large enterprises spend a fortune on HD room systems, these pricey solutions are still primarily used for internal connections. It’s just too difficult to navigate the complexities of interoperability between proprietary systems and even standard systems (maddeningly, various vendors interpret standards differently).  Seamless connectivity presents tremendous challenges, from firewall traversal to interoperability between the multitude of video technologies (from consumer services such as Skype to executive video phones to room systems by various vendors).   Companies need session border controllers, SIP proxies, gateway servers and specialized know-how to pull it off.

Most companies have never even heard of the infrastructure required for weaving together video conferencing technologies and we don’t believe they should have to.  We agree with Martin Vilaboy:  The answer to widespread SMB deployment of business-grade video conferencing lies in a service provider solution “that can deliver affordable and robust hosted services”.  Our hosted (think SaaS model) video conferencing service puts our “secret sauce” for interop and our video conferencing server infrastructure in the cloud so the SMBs can access it as a monthly fee.  This means on-demand interop between everything from Skype and GoogleTalk to the Mondopad and Polycom, Tandberg, LifeSize, etc.  We made it as simple as dialing a phone for point-to-point connectivity or as easy as an audio conference call for a group video conference (just dial in).  This will allow companies of all sizes to finally experience high-quality any-to-any video conferencing between companies without IT hassles and exorbitant expenditures.

Telepresence, video conferencing, video chat…many different terms are floating around and as the technology is moving from the boardroom and consumer environment into the massive mainstream, more people are asking questions about what the different categories mean. Here’s an overview of video conferencing categories.

Overview

Telepresence, video telepresence, videoconference, video calls and video phone calls are all terms for real-time, two-way audio-video interactions at different locations but there are broadly two categories:

·Point-to-point video conferencing – two different locations

·Multi-point video conferencing – three or more separate locations

Point-to-Point Video Conferencing

Video conferencing or video calls between just two locations is called point-to-point video conferencing.  For connections between two endpoints, Vidtel offers Vidtel Connect.

Although a room-based (telepresence) system can certainly be used for point-to-point video conferencing, often web-based video communications software or desktop, “executive systems”, video phones or “media phones” are used.  Vidtel can support all types of these devices with Vidtel Connect.

Multi-Point Video Conferencing

For organizations with geographically dispersed branch offices and employees, video conferencing enables multiple locations to meet simultaneously.

Room-based (telepresence) video conference systems, video phones, and web-based video conferencing software are all used for multi-point video conferencing.  The Vidtel Meet Me Service supports video conferencing between all different types of systems.

Video Conferencing Equipment

Today video conferencing takes on many forms, from conference room-based systems to executive systems, video (media) phones, web-based or computer video conferencing software, tablets and video-enabled mobile phones.  Vidtel’s vision is to enable any-to-any video conferencing; that is, connecting from any type of video-enabled device whether from a Polycom VVX1500 Business Media Phone to a LifeSize Passport or a Google Talk user.

Room-Based Video Conferencing Systems

Room-based systems are housed in a conference room, sometimes dedicated only to video conferencing.  Generally these are used for multi-point video conferencing.

Cisco, LifeSize, Tandberg, HP and Sony produce telepresence systems, the highest-end videoconferencing systems.  Telepresence systems and service are characterized by:

• state-of-the art room designs
• high-definition video (30 frames per second or higher, 720 pixels)
• high-definition audio (far superior to standard PSTN audio)
• top-of-the line video cameras
• life-sized display images on 60+ inch screens
• high-end sound-systems and processors
• high-capacity bandwidth transmissions
• groupware, directory, unified communication systems and streaming/content management system integration
• integrated session recoding, including in some cases, shared data content
• $2,500-$500,000+ per room costs

Video conference room-based systems can include smaller screen systems and non-HD quality. On the other end of the spectrum,  “telepresence rooms” start at $100k per month. With this scenario, everything has to be managed from the bandwidth to lighting to the room furniture. Interoperability with other systems and networks is generally sub-standard.  Telepresence rooms  are super-premium experiences designed for a small and is “out-of-reach” of all but a select number of users at the very largest companies.

Wall Tablets

InFocus has created a new category of wall-sized tablets to be used in conference rooms. The Mondopad is retailing for just under $6,000 and features multi-touch collaboration and presentation applications, whiteboarding, the ability to share, view and control content remotely from PCs, tablets and smartphones. It allows for business-class, disruptively-priced cloud video conferencing through Vidtel.

Executive Video Conferencing Systems

Executive video conferencing systems generally refer to all hardware-based devices used by individuals on their desks and are typically around $3,000-$10,000 per endpoint.

Video phones or “media phones” also fall into this category, although the prices range from $300 to about $1500. Video phones are more apt to be used for both video and PSTN voice (i.e., regular telephone calling)..

Cisco/Tandberg, Polycom, Samsung/Radvision, LG/Lifesize, and Sony are the market leaders in executive systems or video phones.  Vidtel’s service works with all these vendors’ video conferencing equipment . These executive systems are characterized by:

• Integrated flat-panel screen, video camera, and microphone with phone interface
• Full-duplex (bi-directional) video and audio transmission capability
• High-quality video images from standard to high-definition
• Some enable groupware, directory, unified communication systems and streaming/content management system integration
• Some include integrated session recoding, including in some cases, shared data content
• $300 – $5,000 per device

Smartphones and Tablets

Video conferencing has been enabled in smartphones around the world for years and has recently become more widely available in the US through Android and iPhone4 devices.  Tablets will increasingly provide video conferencing. It was just announced that the iPad2 will incorporate Skype.

Web-Based Video Conferencing

Most video communication today involves a web cam and Internet connection.  Some variants remain free, including  Google and Microsoft, while others charge for multi-party conferences (Skype). Vidyo and Avistar are also web-based but not free.  WebEx and GoToMeeting are not free but include video in the subscription fees.

Vidtel’s aim is to incorporate the leading web-based video conferencing approaches into the Vidtel network for total interoperability between endpoints without any pre-configuration.

Web-based video conferencing involves:

• softphone” technology – either downloaded or browser-based software
• web cams
• microphones
• Internet connection
• $0 (hard to beat)

Personal video communication is most common with this technology, since it’s mostly free. Business organizations tend to seek a more reliable, high-quality experience and seek dedicated devices or HD quality for business transactions and meetings over video and are willing to pay something for better quality. ]]> http://www.vidtel.com/community/defining-todays-video-conferencing/feed/ 0 http://www.vidtel.com/community/vidtel-hd-multi-point-video-conferencing-for-smes-available-through-commx/ http://www.vidtel.com/community/vidtel-hd-multi-point-video-conferencing-for-smes-available-through-commx/#comments Mon, 25 Oct 2010 19:00:48 +0000 admin http://www.vidtel.com/community/?p=392 by Mariette Johnson Wharton, VP of Marketing

Vidtel, a cloud-based video conferencing service provider and CommX, a technologically savvy service provider of hosted telephone systems for businesses, today announced their distribution arrangement to market Vidtel’s hosted Meet Me Video Conferencing Service for multi-party conferencing to CommX’s national customer base of hosted voice business customers.

Many small-to-medium-sized enterprises find business-grade video conferencing highly desirable but also highly challenging to implement. Barriers to implementation include high infrastructure costs, video conferencing expertise and device interoperability issues. CommX and Vidtel have partnered to deliver a hosted solution that even the smallest enterprises will find accessible. Vidtel’s hosted video conferencing service removes IT hassles and expenditures on infrastructure and enables interoperability between 90% of standard video conferencing equipment (e.g., Cisco/Tandberg, Polycom, LifeSize endpoints). With this outsourced solution, SMBs have no need to acquire additional expensive infrastructure to initiate a business-grade on-demand multi-party video conferencing call with third-parties.

“CommX is well-known for moving ahead of the curve on technology evaluations and trends in the hosted VoIP market, and was an early pioneer of VoIP implementations. We are enthusiastic about working with CommX to deliver our service to its national customer base,” said Scott Wharton, CEO of Vidtel.

“The Vidtel hosted service solves a major problem for small to medium-sized businesses who seek business grade, multiple point video calls. This offer radically expands the addressable market for HD video conferencing and it dovetails with our existing hosted voice offers. Vidtel is a leading edge player in this space and we’re excited to be working with them,” said Mike Viren, CommX’s CEO.

The CommX Meet Me Multi-Point Video Conferencing service is live and commercially available through CommX channel partners.

CommX is an early Voice over IP (VoIP) pioneer, founded in 2002 after the core team had performed significant testing/evaluation of numerous early VoIP platforms developed by BroadSoft and other softswitch companies. Funded entirely by its employees, the CommX organization worked hard to build its customer base in the early stages of the VoIP market, focusing on the Tampa Bay and New York City area business community. This disciplined effort provided invaluable experience that would help the company make a strategic move three years later, when it began delivering wholesale VoIP to business partners in other markets. More information is at www.commxinc.com.

Vidtel is a cloud-based video conferencing service provider. Our open video conferencing network service provides compatibility between a diverse set of business-grade video endpoints at enterprises worldwide. Vidtel enables even small and medium enterprises to experience the productivity of secure, high-quality video conferencing with partners, suppliers and customers around the world. Vidtel is located in the heart of Silicon Valley in Mountain View, CA. Find more information at http://www.vidtel.com.

Scott Wharton is at BroadSoft Connections October 25-27 at the Arizona Biltmore.  To set up a meeting with him there, contact him at 650-353-1010.

A report in July-August 2010 Channel Vision Magazine (circulated to nearly 20,000 channel partners and wholesale carriers selling voice, conferencing, IP and other network-based services), points to the growing demand for video conferencing outside of purpose-built room systems.

In the magazine’s “Beyond the Conference Room” report, Martin Vilaboy argues that video outside the conference room “gets really interesting only when sessions can be initiated across all types of endpoints, from telepresence flat screen to an iPad in a hotel room, and vendor brand names attaches to services and endpoints don’t make a difference.”  That, and it’s an easy to use, on-demand service. “Only at that point,” Vilaboy maintains, “does it truly become accessible for SMBs to routinely collaborate with partners, customers, mobile workers, suppliers, etc. At this point, for an SMB to achieve interoperability on its own, it would require tens of thousands of dollars in network investments and some degree of IT resources.”

Even though the major video conferencing vendors have made advances towards standards and cross capabilities, seamless connectivity still presents what Vilaboy terms “significant challenges” including firewall traversal and a “market landscape, from Google to Cisco, of proprietary platforms and technologies.”  In the report, Vidtel CEO Scott Wharton notes that even when standards are established, it can be hard or impossible to get them to work together since the SIP standard is an interpretive one, meaning interpreted differently by various vendors.  This is too much for the average SMB IT department and even the video VARs to handle so they tend to recommend that customers stay with one vendor’s brand and use it for internal use only.

The key to widespread SMB deployment of business-grade video conferencing will be a service provider solution “that can deliver affordable and robust hosted services”, Vilaboy reports.  Outside of a hosted solution, SMBs would have to invest in gateways, session border controllers, service bridging, and SIP proxy functionality.  Then, there are cases where SIP needs to be integrated with H.323, which is not a simple matter.

Ugh. Most SMBs don’t even know what those terms means, nor should they have to (we think).  As an alternative to SMBs undergoing this infrastructure investment, cloud-based service provider Vidtel put all this functionality in the cloud and offers a hosted service for a monthly fee.

Our approach seeks to have SIP, H.323 and proprietary video conferencing systems all work together.  The Vidtel network also has the capability of integrating with the PSTN so local phone numbers can be used for regular phone calling as well.  Multi-point is easy, too.  The bridging function hosted in Vidtel’s data center enables multi-party video conferencing.

Vidtel pursues a channel strategy to deliver service and has announced deals with hosted voice providers to integrate the Vidtel multi-party video conferencing service.  Vidtel’s SIP core enables the hosted voice providers to use SIP trunks for bridging to Vidtel. End-customers then dial into the bridge on-demand with a 10-digit number from their Polycom VVX1500, LifeSize Passport, Tandberg E20 or other standard device.

The Channel Magazine report begs the question of how long the lower quality and lack of support of software-based consumer-oriented video conferencing solutions will be tolerated by businesses. Research Now’s study demonstrates that audio quality is as important as the video experience. “With user expectations raised by the popularity of HD everything,” the report quotes Research Now, “video conferencing or video chat without HD voice and HD video usually results in poor user experiences.”

PC-based solutions are limited by processor speed, Wharton points out. It’s the same reason people prefer to watch movies on TV vs. on a handheld device – better processing capability provides better quality.

As video device prices are shrinking and hosted solutions become more available, HD video conferencing will come more into the hands of the SMB market. “Endpoint prices are starting to come down, ” Wharton is quoted, such as from LifeSize, Cisco/Tandberg, Sony and Polycom. “What’s not coming down is the complexity or the need for someone to manage things in the middle.”

All of this is good news for Vidtel.

Rich Tehrani, CEO of TMC, asks Scott Wharton, CEO of Vidtel, about Vidtel’s cloud-based video conferencing service. Scott discusses the vision of the company to provide HD video conferencing for small-to-medium enterprises (SMEs).

The Vidtel service enables SMEs to have business-grade video conferencing without investing in video conferencing infrastructure (e.g., session border controllers, gateways, SIP proxies).  Vidtel is device-agnostic, enabling any SIP device (e.g., Polycom, Cisco, Tandberg, LifeSize, Sony) to register to and connect with others over the Vidtel network.

Vidtel’s approach is to provide a hosted service, similar to a telephone monthly service fee, eliminating the need for customers to invest in additional IT support, servers, testing and interoperability.

To gain new customers, Vidtel is pursuing a channel strategy with video conferencing vendors, VoIP providers and and VARs.  Vidtel’s service allows VARs and VoIP providers to expand their hosted voice offerings to include hosted video.

In the case of the major video conferencing vendors, Vidtel helps solve the problem of these vendors’ niche focus on the large enterprise. Teaming up with Vidtel enables these manufacturers to address a much wider audience. Without a hosted service such as Vidtel, potential customers would be required to make substantial IT investments to accommodate HD video conferencing.

What’s next? Vidtel has already enabled interoperability between the major players’ equipment (Tandberg, Cisco, Polycom, LifeSize and Sony).  H.323 to SIP  interoperability is next.  Vidtel’s vision also includes gateways from SIP devices to proprietary standards (e.g., Skype, Google, Microsoft, Apple).

See Scott Wharton interviewed on TMCnet.